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Álvaro Martínez

@alvaromartinez

Valencia-raised and Barcelona-based. Creative, designer and stylist.
At his core, our friend. Meet the Combo of Álvaro Martínez.

Pieces: 7 AM, 8 PM, Ovi, Una Caracola, Soye, Simuero Bracelet, Faro Cavallería & Amuleto.

How does Simuero inspire you?

Simuero is like a dolphin jumping to the surface, a horse running along the seashore. The sun with closed eyes and a dog's lick. The memory of several summers and the storminess of winter. The value of the everyday and the truth of things. Friendship. The driving force that is enthusiasm.

How did you get to know the brand and what connects you to it?

Like the best things in my life, it was a series of coincidences. It’s a project that was gaining momentum in Valencia, my hometown, and where I was living at the time. I followed their Instagram account. 

Jorge and Rocío were the ones who wrote to me to meet up one day for coffee. I remember being very excited to receive their message. I left that coffee meeting with the feeling of a first date that went really well. I love it when, as an adult, you meet new people with whom you connect so well. A connection that doesn’t come from the passage of time but from genuinely resonating with very similar things.

Why did you choose those pieces?

I'm a guy who likes wearing a necklace and an earring, but I don't want to feel overly dressed. I enjoy the randomness and the lost-and-found feeling of the 7AM / 8PM along with the Ovi earring. It's like coming out of a giant wave with rocks and shells. Una Caracola is perfect to wear with swim trunks while watching the sunset.

Lately, in my day-to-day life, I prefer silver for its durability. Soye and Simuero Bracelet are my go-tos for work. Faro and Amuleto were my first pieces and are the ones I always go back to :)

One word to describe Simuero?

Honesty.

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