Privacy policy

Simuero, S.L. – www.simuero.com

Simuero operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). The Services are powered by Shopify.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood how we collect, use, and disclose your information as described herein.

1. Who we are

The data controller responsible for your personal information is:

• Company name: SIMUERO, S.L.
• Registered address: Calle Burriana no. 44, ground floor right, 46005 Valencia, Spain
• Email: info@simuero.com

For the purposes of applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the UK GDPR where applicable, Simuero is the data controller of your personal information.

2. Personal information we collect

When we use the term “personal information”, we refer to information that identifies you or can reasonably be linked to you. It does not include anonymised or de-identified data. Depending on how you interact with the Services, we may collect the following categories of personal information:

• Contact details: name, billing and shipping address, phone number, and email address.
• Financial information: credit or debit card details, payment account information, transaction details, and payment confirmation.
• Account information: username, password, security questions, preferences, and settings.
• Transaction information: items viewed, added to your cart or wishlist, purchased, returned, exchanged, or cancelled, and your order history.
• Communications: the content of messages you send us, for example when contacting customer support.
• Device information: device type, browser, network connection, IP address, and other unique identifiers.
• Usage information: how and when you interact with or navigate the Services.

3. How we collect your information

We may collect personal information from the following sources:

• Directly from you: when you create an account, visit or use the Services, make a purchase, or otherwise communicate with us.
• Automatically through the Services: from your device when you use our website, through cookies and similar tracking technologies.
• From our service providers: when we engage them to enable certain technologies or when they collect or process your personal information on our behalf.
• From partners or other third parties: in certain circumstances and in accordance with applicable law.

4. How we use your personal information

We use your personal information for the following purposes:

4.1. Providing and improving the Services

To process your orders, payments, returns, and exchanges; to manage your account; to arrange shipping; to send account-related notifications; to remember your preferences; to recommend products; and to customise and improve your shopping experience.

4.2. Marketing and advertising

To send you marketing, advertising, and promotional communications by email, text message, or post, and to show you personalised online advertisements based on your browsing and purchase activity. You may opt out of receiving promotional emails at any time by using the unsubscribe link included in those messages. If you opt out, we may still send you non-promotional communications, such as order or account updates.

4.3. Security and fraud prevention

To authenticate your account, detect and investigate potentially fraudulent, illegal, or unsafe activity, protect public safety, and secure our Services. You are responsible for keeping your account credentials confidential and must not share them with third parties.

4.4. Customer communications

To provide customer support, respond to your enquiries, and maintain our business relationship with you.

4.5. Legal compliance

To comply with applicable law, respond to valid legal process (including requests from law enforcement or government authorities), and to enforce or investigate potential violations of our terms or policies.

5. How we share your personal information

We may disclose your personal information to third parties in the following circumstances:

• Service providers: vendors and third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping.
• Business and marketing partners: to deliver personalised advertising and marketing services. Our partners will use your information in accordance with their own privacy notices.
• At your direction: when you request or consent to the sharing of your information with third parties, for example to ship a product or through social media integrations.
• Within our corporate group: with our affiliates or other entities within our group of companies.
• Business transactions: in connection with a merger, acquisition, or similar transaction, or in the event of insolvency proceedings.
• Legal obligations: to comply with applicable legal requirements, respond to subpoenas, search warrants, or similar legal requests, or to protect the rights of Simuero, our users, or third parties.

6. Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than your country of residence.

Simuero uses certain Shopify enhanced features that incorporate data from your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify acts as an independent data controller and is responsible for processing your personal information for those purposes, including responding to any rights requests you may submit in relation to that processing.

To learn more about how Shopify processes your personal information and to exercise any applicable rights, please visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy or the Shopify Privacy Portal at https://privacy.shopify.com/en.

7. International transfers

Your personal information may be transferred to, stored, and processed in countries other than the one in which you reside. Where we transfer personal information from the European Economic Area (EEA) or the United Kingdom, we do so using recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent instruments recognised by the relevant UK authority, unless the destination country has been determined to offer an adequate level of data protection.

8. Data retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to maintain your account, provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements and policies. The appropriate retention period will depend on the nature of the information and the purposes for which it is processed.

9. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no security system is completely impenetrable, and we cannot guarantee absolute security. We recommend that you avoid communicating sensitive or confidential information through unsecured channels.

10. Third-party websites and links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy or security practices of those sites, and their inclusion does not imply any endorsement on our part. We encourage you to review the privacy policies of any third-party sites you visit.

Information you share on public or semi-public platforms, including third-party social networks, may be visible to other users without limitation on its further use by us or third parties.

11. Children’s data

The Services are not directed at children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with their personal information, please contact us at info@simuero.com so that we can delete it. As of the date of this Privacy Policy, we do not knowingly sell or share the personal information of individuals under the age of 16.

12. Your rights

Depending on where you reside, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may be subject to exceptions under applicable law:

• Right to access: to request access to the personal information we hold about you.
• Right to deletion: to request that we delete your personal information.
• Right to rectification: to request that we correct inaccurate personal information.
• Right to data portability: to receive a copy of your personal information in a structured, machine-readable format and, in certain cases, to request its transfer to a third party.
• Right to opt out of sale or targeted advertising: depending on your place of residence, you may have the right to opt out of the sale or sharing of your personal information for targeted advertising purposes.

If you reside in the UK or the European Economic Area, you may additionally have the right to:

• Object to or restrict processing: to ask us to stop or limit our processing of your personal information for certain purposes.
• Withdraw consent: where we rely on your consent as the legal basis for processing, you may withdraw it at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

To exercise any of these rights, please contact us using the details set out in clause 14. We may need to verify your identity before processing your request. You may also designate an authorised agent to submit requests on your behalf, provided that agent can demonstrate your authorisation. We will respond within the timeframes required by applicable law and will not discriminate against you for exercising your rights.

13. Complaints

If you have concerns about how we handle your personal information, please contact us in the first instance using the details below. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

• For the EEA: a list of national supervisory authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members_en.
• For the UK: the Information Commissioner’s Office (ICO) at https://ico.org.uk.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with a revised “Last updated” date. Where required by applicable law, we will notify you of material changes.

15. Contact

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

• Email: info@simuero.com
• Postal address: Calle Burriana no. 44, ground floor right, 46005 Valencia, Spain

Last updated: September 25, 2025