Simuero: Creating, Crafting & Wearing

Craftsmanship

Our core is craftsmanship, a daily dialogue with our tools that drives our creative process. We’re moved by collaboration, the beauty of the everyday, and the desire to create pieces that stand the test of time, all while enjoying the freedom to design and work at our own pace. Guided by intuition and evolution, each piece we craft reflects our commitment to conscious, honest decisions.

We are Jorge and Rocío. Together, we’ve built Simuero as a space for collective growth and meaningful creation.
We design, craft, and wear every piece ourselves, embedding a part of who we are into every object we make.

For us, jewelry is more than adornment. It’s a way to connect with others through something tangible, personal, and timeless.

We believe in our process, where emotion meets technique, and every detail tells a story.

Our Voices

Rocío

Silver feels alive to me. It’s more than a material—it empowers the hands that work it and becomes a part of you. Once you start wearing it, it’s impossible to take off. It captures light and holds the energy of the moments it’s a part of. I wish I could send each piece with the sounds of the workshop, the hum of tools, and the feeling of pride we have in making it.

Each piece is created with so much care, like a small act of love. Wearing it feels like carrying a story—a story of creativity, labor, and pride in what we do.

Jorge

For me, Simuero is about experimentation—exploring the infinite possibilities of metal and finding new ways to connect with others. In a world dominated by mass production, craftsmanship brings me back to the joy of creating with my hands, of valuing the process over the result.

Metal is alive. It bends, breaks, melts, and transforms into something new—an endless cycle of creation. Each piece we make is like an archeological discovery, carrying textures, imperfections, and materials that tell its story. Wearing jewelry has become hypnotic to me—it’s about weight, volume, and the magic of combinations that enhance one another.

Step into our workshop, and you’ll hear it—a symphony of tools in rhythmic chaos. Metal meets skin, sound meets instinct, and every movement adds to the creation of something extraordinary. It’s a place where precision and spontaneity coexist, where excellence emerges from moments of tension, laughter, and collaboration.

Crafting is about more than technique—it’s about connection. Every piece we make carries a part of us, from the first sketch to the final polish. Sharing these pieces with others feels like offering a piece of our story, woven into the lives of those who wear them.When you hold a Simuero creation, you hold a part of this journey—a process driven by respect for our craft, our team, and the joy of making something meaningful.

At Simuero, every piece we make is a reflection of who we are. Creation begins with intuition, guided by our hands and tools. Crafting is the harmony of chaos and precision, where emotion and technique blend seamlessly. And wearing our jewelry completes the journey, connecting us—the makers—with you.

Every piece is more than an object. It’s a story of care, creativity, and the human connection that bridges our workshop and your world.

Valencia, Spain. 2025.