Fred Aartun

Hammer, sandpaper, heat, a few wounds and many minutes. This is the only journey between our pieces and us. Meet our travel companions in this beautiful process.

In our workshop, a rhythmic melody is ever-present: the tools. They create a disordered, chaotic symphony—loud, direct and precise. An incessant background to the crafting of each piece.

Revisiting Cerezas Earrings and Guinda Ring. An intimate photographic series, showcasing the iconic cherry motif.

These are the playful associations within Simuero’s Icons. From nature to objects. Explore the inspiration behind our most iconic pieces.

Fashion Stylist and Creative Director. Passionate about capturing the essence and the aesthetics in every scene. A soulful tribute to nature, craftsmanship and the color green. Meet the Combo of Ana Floubet.

The stone of endless shades, colours and depths. Like the skin of the fruit, Melón transforms and matures with the sunlight.

An intuitive approach to craftsmanship by Marseille based brand Azur. About challenging traditions and experimenting with the aim of bringing life to materials, textures and pieces. Meet the Combo of Azur.

Solano stone takes you back to a never-ending summer. To thousands of sun reflections falling on the sea. An ephemeral sunset that remains forever etched in memory.

Born in Sydney, raised by the sea and grew up with salt-stained skin. Bella Thomas is half Australian, half Indian. Discover her strong connection to the ocean and nature. Meet the Combo of Bella Thomas.

About a guilty, hidden pleasure. Vibrant red tones that awaken all the senses. Cherry stone shakes with desire. Take a juicy bite.

This is Agua stone. A mirror that reflects the calm of the surrounding nature. A peaceful refuge to immerse yourself and be wrapped.

  Presenting the stones from the El Fruto Collection in collaboration with Barcelona-based Italian photographer Laura Doardo. Delve into each of them through Laura's macro lens.

Swedish, but Biarritz based. A talk about the duality of people, the distinctive details and the bold and wild soul of nature. Meet the Combo of Amanda Djerf. 

Uva Ring, Qualified Denomination of Origin El Fruto Collection. A symphony of flavors to embrace diversity and celebrate the complexity that surrounds us.

For us, Ibiza means disconnection. Less than 600 square kilometers to experience, explore and relax. Villages, coves, cliffs and forests that make us feel at home. Discover our most personal Ibiza.

Free-spirited model and traveling creative. New Zealand native, barefoot and wavy-haired. Magnetic and attractively quirky. Meet the Combo of Zippy Seven.

Designer and co-founder of Simuero. The hands to design our pieces, shape, hammer and wear them. Free-spirited and wild. The purest essence of the brand. Meet the Combo of Rocío Gallardo.

Snapshots full of life. Scenes of a city that can still be savored today. El Fruto in Palermo. Photographed by Christian Colomer, styled by Ana Floubet.

Designer and co-founder of Simuero. Creative mind, sharp eyes and the soul behind our brand universe. Lover of textures, objects and analog. Meet the Combo of Jorge Ros.

Pedrera, a geologic wonder. Through this graphic documentation, explore the material culture, its techniques and methodologies to deconstruct Pedrera.

Food player and nature lover. A small talk with flavor, flour, the five senses and lots of simplicity. Meet the Combo of Barbora Gábová.

The Closer The Better - Faro, the light in 'La Costa' collection. An approach to Faro, one of our most iconic and representative pieces. A closer look at its textures, colors and light.

Mom and shoe designer from a small town in the Czech Republic. During a trip to Mallorca, she talks about her passion for snails, the sea breeze and the beach. Meet the Combo of Marie Absolonova.

Textures and colors of Antarctica matching metal and stones.

Artist between music and fashion. Of solid nature, dreamlike hints and hypnotic simplicity bathed by the sea. Meet the Combo of Gabriela Richardson.

This archaeological collection may have spent thousands of years under the ice and its exact origin is unknown. 

Naranja, the color of heat. Its intensity comes from the thermal heating of amethyst stone. 

Founder of F. Miller Skincare. Expert in imperfect beauty, holistic approach and sustainable living. 'Less but better'. Meet the Combo of Fran Miller.